Salesforce to buy Cresta and bring its AI voice agents into Service Cloud

Salesforce has signed a definitive agreement to buy Cresta, whose voice agents handle complex customer calls from start to finish, Salesforce said on Monday. The deal should close in the first quarter of Salesforce’s fiscal year 2028, subject to regulatory approvals. Salesforce did not disclose a price. It agreed to pay $2.7bn, according to a […] This story continues at The Next Web

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