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How is P&G’s CEO getting inflation-weary shoppers to pay more? It starts with cashmere-like diapers

A new diaper line is on track for $100 million in annual sales and is a model for P&G’s push to win over a split consumer.

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How is P&G’s CEO getting inflation-weary shoppers to pay more? It starts with cashmere-like diapers — SignalPop