Salesforce agrees $5.7bn deal for customer messaging firm Braze

Salesforce has agreed to buy Braze, a New York company that helps brands send personalised messages to their customers, for about $5.66bn including debt. The two companies announced the deal on Tuesday, adding to a run of Salesforce acquisitions this year. Braze shareholders will receive $47.50 in cash per share. That is about 58% above Braze’s last closing price […] This story continues at The Next Web

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