The Skins Game returning in 2026 with star-studded lineup

CHICAGO, ILLINOIS - SEPTEMBER 26: Justin Thomas of the U.S. Team talks with teammate Jackson Koivun on the 18th hole green during Day Three of the Presidents Cup at Medinah Country Club Course No. 3 on September 26, 2026 in Chicago, Illinois. (Photo by Ben Jared/PGA TOUR via Getty Images) The Skins Game is officially back. Again. Last year saw the iconic golf franchise return after 17 years away and it did so to great success. The folks at Pro Shop are doing it again as a part of Prime Video’s Black Friday sports slate and the foursome involve is pretty spectacular. Brooks Koepka, Justin Thomas, Wyndham Clark, and Jackson Koivun will round out the group at Atlantic Fields Club in Hobe Sound, Florida, and they will be competing for a $4 million purse. Per Skins Game format, each player will begin at zero with tied holes rolling over as the stakes increase over the course of the match. “The response to last year’s re-launch showed us how much The Skins Game still resonates with golf fans, while also proving there’s an opportunity to keep making it feel fresh for a new generation,” Chad Mumm, Co-Founder and President of Pro Shop. “We’re excited to build on that foundation as we welcome a new group of competitors, personalities and storylines that can add another chapter to the event’s history.” “The Skins Game has always been about hole-by-hole drama, and Atlantic Fields gives that drama an incredible new stage this Black Friday,” added Ben Silverman, Chairman & Co-CEO of Propagate Content. “We’re proud to build on our long-term partnership with Prime Video to keep growing this event into one of the signature moments on the golf calendar.” Coverage will tee off at 9 a.m. ET on November 27, with no subscription or Prime membership required. Prime Video will exclusively broadcast the special event globally to start 15-plus continuous hours of live sports coverage, including the fourth annual Black Friday Football game and an NBA on Prime doubleheader following. “We’re thrilled to bring back The Farmers Insurance Skins Game to fans as part of another incredible slate of more than 15 hours of exclusive live sports coverage on Black Friday,” said Charlie Neiman, Head of Sports Partnerships, Prime Video. “Last year’s revival resonated with fans around the world, and we’re looking forward to another year of the world’s best golfers battling it out at a spectacular course.” The NFL has their annual Black Friday game and there are two NBA Cup games all apart of Prime Video so this does a great job of setting up the day. Bring on the Skins Game.

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