Hulu’s ‘The Land’ about the Cleveland Browns looks unintentionally hilarious

A new fictional drama about the inner workings of the Cleveland Browns is hitting Hulu in February of 2027, and the first trailer might be the most unintentionally hilarious football thing I have seen in years. The Land is billed as a “high-stakes family football drama,” and stars Christopher Meloni (Law and Order: SVU) as the coach of the Browns — who must reconcile trying to develop a winning football team with the fact that his cocky, egotistical rookie QB just won’t listen to reason… and that quarterback HAPPENS TO BE HIS SON [gasp]. Look, just watch the trailer because at first I had legitimate hopes for this thing, and then it just kept getting funnier, and funnier, and funnier as time went on. Welcome to THE LAND. Premiering February 15 on Hulu and Hulu on Disney+. A new scripted drama series. Set within the world of the Cleveland Browns, Christopher Meloni, Mandy Moore, Chace Crawford and William H. Macy bring you the drama of the NFL like you’ve never seen it… pic.twitter.com/pUZ2ARqEBJ — The Land (@thelandonhulu) October 13, 2026 William H. Macy plays the Browns owner, named “Hal Durkin,” which I only hope means he made his billions by being the heir of “Durkin Donuts.” Macy seems to do his best with a questionable script, at least from what we see in the trailer. The QB in question who is supposed to be a hotshot No. 1 overall pick out of Ohio State is played by Australian actor Sam Corlett, and I can’t get over the fact it seems he may have been cast purely because in a football uniform he looks like a Jaxson Dart lookalike. Look, I really hope I’m proven wrong — but this whole thing reeks of the most formulaic schlock imaginable. Wait, let me guess here: The head coach’s kids are all messed up because of years of paternal neglect, feeling like he always cared about football more than he did them. We’re going to get a flash back of a missed science fair, or a pee wee football game, that dad promised he’d be there for, but got pulled away because of football. This fractured family will fight, tear each other down, and hit rock bottom. There will be talk of the rookie QB being a bust, the coach getting fired — and then to close out the season they will finally learn how to work together, for the good of the Browns, and each other. We’ll get our chance to see how this plays out in February.

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