‘There's definitely been a return to less technologically driven products’: Bose president Raza Haider talks releasing $99 wired earbuds with no app or AI, and why they're only here because his daughter thinks they’re cool

‘There's definitely something larger happening.' Bose president Raza Haider on releasing $99 wired earbuds with no app, Bluetooth or AI in 2026 — and how his daughter’s approval is what got the product over the line

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