NHL Tried To Make Its Fans ‘Hot For Hockey.’ They Weren’t Having It.

In a win for normal people, the NHL has killed its “Hot for Hockey” campaign, putting a quick end to the league’s bizarre foray into sexualizing its own players to try to create more female fans. Announced the day the puck dropped on the 2026-2027 season, the “Hot for Hockey” campaign consisted of short, minute-long ...

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