Madison Avenue Makeover: Marketers Face Big Challenges in Bid to Reach Elusive Consumers

Capturing attention — the first job of advertising — has never been so difficult. With consumers distracted by alerts, texts, posts, emails and likes — not to mention the constant churn of daily life — it’s little wonder that more advertisers are breaking tradition and experimenting at a dizzying pace. In just the past few […]

Read it at Variety ↗

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