NBC Taps 100th Anniversary to Hook More Advertisers With Tentpole Events

The network is 100 years old. The commercials, however, are new. NBCUniversal is trying to expand the sponsorship model it used for the 50th anniversary of “Saturday Night Live” in 2025 and customize it for its coming celebration of a century of its flagship broadcast network. If sponsors like it, the company will have a […]

Read it at Variety ↗

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