The inevitable problem with measuring B2B marketing by leads

B2B companies today can track almost every movement a prospect makes, yet the numbers that appear most prominently on dashboards can still have little connection to the number executives and stakeholders ultimately care about: revenue. 87% of B2B marketers found it increasingly difficult to measure the long-term impact of campaigns, while nearly half were required to justify […] This story continues at The Next Web

Read it at The Next Web ↗

← Front page