Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad

Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the ‌iPhone 18 Pro‌. Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for stability and cinematic effects. Apple has worked with several other musicians in the past for Shot on iPhone music videos, including The Weeknd, Lady Gaga, and Olivia Rodrigo. Apple says the variable lens aperture on the 48MP Main camera improved low-light footage and "added impressive depth of field to bring the music video to life." Related Roundup: iPhone 18 Pro Tag: Apple Ads Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, "Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad" first appeared on MacRumors.com Discuss this article in our forums

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