Mbappé Signs with On

Bloomberg’s Randall Williams says Kylian Mbappé’s move from Nike to On is a major statement for the young Swiss sportswear company and a notable loss for Nike. Top athletes rarely leave Nike in their prime, making Mbappé’s switch especially unusual. The discussion touched on On’s lightweight shoe technology, its manufacturing approach, and the challenge of growing beyond products like cleats that are limited to specific use cases. (Source: Bloomberg)

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