Campaigns are burning $11.6 billion on ads. Speed is what actually wins

AdImpact projects that political advertising will reach $11.6 billion in the 2026 election cycle, surpassing both the $8.9 billion midterm election record set in 2022 and the $11.2 billion spent during the 2024 presidential cycle. For the first time, a midterm election is on track to outspend the preceding presidential election. That record will dominate […]

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