iPhone 18 Pro Demand Stronger Than Expected

Apple's latest iPhone upgrade cycle is showing stronger-than-expected demand, with buyers favoring more expensive models and storage configurations, according to an Evercore ISI consumer survey seen by Investing.com. Evercore surveyed nearly 4,000 consumers in the United States. Among respondents, 67% identified their existing iPhone's age as the main reason to upgrade, a substantial increase from 48% in the previous year's survey. iPhone 18 Pro and Pro Max together attracted 53% of prospective buyers, with 32% choosing the Pro Max, compared with 29% a year earlier. iPhone Duo. The foldable ‌iPhone Duo‌ attracted interest from 14% of respondents. Evercore believes that figure could rise as its mid-October launch approaches, although the survey currently places it well behind the combined Pro models. Interest extended to other Apple products, with 38% of respondents planning an Apple Watch purchase and 43% considering AirPods. Both figures increased from the previous year. Related Roundup: iPhone 18 Pro Tag: Evercore Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, "iPhone 18 Pro Demand Stronger Than Expected" first appeared on MacRumors.com Discuss this article in our forums

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