Top Marketers on How Creators, TikTok, Spotify and Pinterest Help Fuel Fandom

The era of AI and social media platforms has blown open the marketing playbook for bringing audiences to entertainment and experiences. That was the sentiment shared by six top marketers who spoke Thursday at Variety‘s Entertainment and Technology Summit in Los Angeles. The subject of the creator economy and its impact on selling everything from […]

Read it at Variety ↗

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