The State Of The U.S. Open Is The State Of Us
It’s being shouted from all corners: The U.S. Open has become an overcrowded, overpriced circus awash in influencers, aspirational influencers, corporate stooges, drunken buffoons, brand activations, inane stunt food, weed smoke, and bettors. It is newly hostile to children, people who value personal space, and genuine fans of tennis. These louts and narcissists, armed with their ring lights and stacked empty Honey Deuce cups, are ransacking this once-dignified event. I've been attending this tournament for over two decades—I used to go to qualifiers with a brown-bag lunch—so I’ve been hearing some version of this complaint for years, but never at such a pitch as right now. Sometimes I don’t buy that the writer has been paying close enough attention to the tournament over time, but sometimes it’s all articulated succinctly by a diehard. I agree with the overall spirit that animates these complaints: The U.S. Open is no longer what we remember it to be, and it's getting pretty weird as it tries to figure out what it will be next. Lest we romanticize the past, many aspects of the current circus have held steady throughout the tournament’s 21st-century existence. It is not scandalizing to learn that America's biggest tennis tournament is a shrine to conspicuous consumption. The good parts of the U.S. Open are still life-affirmingly good. My eyelid, like yours, might twitch when I read that Craig Tiley, the recently installed CEO of the United States Tennis Association, wants to make the tournament more like "tennis Disneyland," but I don’t know if the organizers are necessarily at fault for the present malaise. The Open appears to be drawing in more fan interest than ever before, which falls in line with the USTA’s mission statement of growing interest and participation in this country. If there’s a problem here, it might merely lie in mankind. At the intersection of broader disconcerting trends—everything is phone, everything is gambling, and nobody knows how to be around each other in public—lies the 2026 U.S. Open.
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