GTA 4 Was the Xbox 360’s ‘We Mean Business’ Moment Against the PS3

I’d argue that GTA 4’s simultaneous release on Xbox 360 and subsequent exclusive DLC might’ve been where the Xbox brand peaked from a cultural perspective. You had to have an Xbox 360 – if not for the killer lineup of games it already had, then for the exclusive GTA 4 expansions. It was right up there with the release of Halo 3 in 2007. In fact, Fall of 2007 – which saw the release of Halo 3, Mass Effect, BioShock, Call of Duty 4: Modern Warfare, Rock Band, and Assassin’s Creed – through GTA 4’s release in April of 2008 might be the best six-or-so-month run any console has ever had.

Read it at IGN ↗

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