The NFL Opener Had That Wednesday Night Football Feeling

The National Football League is back, in case you haven't already been lectured, hectored, and badgered into aural submission by the various communication venues that have been screeching about it for weeks. This post-modern Christmas, with all the soul-crushing commercialism that implies, has come five days later than last year, because the league decided it needed one more week of buildup before beginning its full 22-week Advent calendar, and that it wanted to see how strange football might feel on a Wednesday night. You're welcome. Some innovation was warranted, here, just given the running start that college football's naked greed, maniacal volume, and high level of resting chaos has given it. The NFL is more button-down and billionaires-up by contrast, and as such has struggled to embrace its inner WTF-ness. Sure, the league gave it a reasonable go between the 49ers' criminally eventful offseason and Mike Vrabel's clumsy media relations course, but mostly it stuck to the same menu it has operated on for years—272 big events, then the playoffs. They couldn't even expose any nerve endings with a new contract for Roger Goodell, the Ginger Avenger-turned-bank-manager who is either going to die in the job or already has. College football's first week featured a program that bent the rules of time to suit its immediate needs; the NFL basically announced grand opening of the same old supermarket, only with the big innovation being fewer checkers. In other words, the NFL is selling you the game, as usual. After the first NFL game of the season last night, you are more than entitled to ask, "Okay, what else ya got?"

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