‘It’s huge’: Nike deal breaks new ground for London City Lionesses

Sponsorship agreement is largest in women’s game Exceeds some men’s Premier League clubs’ shirt deals The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, according to their American owner, Michele Kang. The length and value of the deal has not been disclosed but sources close to the WSL club are hailing it as a gamechanging moment and Kang claims that it even exceeds some men’s Premier League clubs’ shirt deals. Continue reading...

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