Sony Aims to Connect Advertisers to PlayStation Users With Launch of ‘Live TV on PS5’ (EXCLUSIVE)

The audience that gravitates to games on PlayStation has become notoriously difficult for advertisers to reach. Until now. Sony Pictures Television on Monday unveiled “Live TV on PS5,” an offering of more than 100 free ad-supported video channels that can all be accessed via the PlayStation 5 console. The service is initially available in the […]

Read it at Variety ↗

← Front page