Marketing meltdown: why has Andrew Garfield’s new film suddenly added Robin Hood?

Paul Greengrass drama The Uprising was supposed to be a historical epic about the Peasants’ Revolt of 1381 – but a strange new campaign has inserted a surprising figure Nobody likes to have the full plot of a movie spoiled before they’ve even seen it. However, sometimes this can be taken to the extreme. Take the new Paul Greengrass movie, The Uprising, for example. It is two weeks away from release and, not only does nobody know the plot, but nobody seems to know what it is even about. Seriously, nobody at all. The film’s distributors just spent yesterday squabbling in public about whether Robin Hood was in it or not. Here’s what we know so far. Initially, all the trailers and promotional materials made The Uprising look like a film about the Peasants’ Revolt that tore through England in 1381. And this was very exciting, since the revolt was a thrilling moment in history that has been bizarrely underserved by Hollywood over the years. Most excitingly of all, though, it sounded like it fit exactly into Greengrass’s wheelhouse; full of action and realism and political awareness. Continue reading...

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