Planting fake customer reviews hurts businesses big time, study finds

The capital of any business comes in (at least) two categories. There's the kind that has a price—land, cash holdings, etc.—and a less tangible, priceless kind. Reputational capital falls squarely into the latter category. Try as they might, companies cannot buy positive public opinion, even with the largest marketing budgets.

Read it at Phys.org ↗

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