iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?

It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy. ChannelNews recently published an "exclusive" report claiming that the iPhone 18 Pro and iPhone Ultra event will take place on Tuesday, September 8. However, this date is questionable, as Apple has never held its iPhone event one day after Labor Day. Historically, there has always been at least a two-day gap between the holiday and the event, so it is more likely to fall on Wednesday, September 9 or later this year. If the event were to fall on Tuesday, September 8 or Wednesday, September 9 this year, pre-orders would ordinarily begin on Friday, September 11. However, that Friday will mark the 25th anniversary of the 9/11 attacks, so Apple may want to avoid starting pre-orders that day out of respect. Perhaps for the same reason, iPhone 6s and iPhone 6s Plus pre-orders began on Saturday, September 12 instead of Friday, September 11 in 2015. Bloomberg's Mark Gurman reported that the event will take place in the first half of September, which would make Tuesday, September 15 the latest possible date. might be limited to the U.S. at first either way. Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices. The table below provides an overview of dates for the last six iPhone events, with 2020 being an outlier due to the COVID-19 pandemic. iPhone Series Announcement Date Event Date Delta (Days) iPhone 17 Tuesday, August 26, 2025 Tuesday, September 9, 2025 14 iPhone 16 Monday, August 26, 2024 Monday, September 9, 2024 14 iPhone 15 Tuesday, August 29, 2023 Tuesday, September 12, 2023 14 iPhone 14 Wednesday, August 24, 2022 Wednesday, September 7, 2022 14 iPhone 13 Tuesday, September 7, 2021 Tuesday, September 14, 2021 7 iPhone 12 Tuesday, October 6, 2020 Tuesday, October 13, 2020 7 Related Roundup: iPhone 18 Pro Tags: Apple Event, iPhone Ultra This article, "iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?" first appeared on MacRumors.com Discuss this article in our forums

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