Apple Preparing to Increase iPhone Prices

Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman. Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone faces the same memory and chip supply chain issues affecting Apple's other products, so a price increase "remains inevitable." how Samsung and Google respond to higher component costs. Both companies raised prices on their latest smartphones by about $100. Matching that increase would put the iPhone 18 Pro's starting price at $1,199, up about 9% from the current iPhone 17 Pro's $1,099 starting price. already warned of pressure on gross margins this quarter, which is a sign it is not passing on all of its growing expenses to customers. iPad. Nevertheless, Gurman says that Apple has room to go higher, since the Mac and ‌iPad‌ price increases were far larger and the iPhone has a loyal customer base to draw on. The new Apple Upgrade subscription program could also soften the blow by allowing buyers to spread the higher cost across monthly payments rather than paying the full price upfront. Related Roundup: iPhone 18 Pro Tags: Bloomberg, Mark Gurman This article, "Apple Preparing to Increase iPhone Prices" first appeared on MacRumors.com Discuss this article in our forums

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