YouTube starts funding shows directly to keep creators from licensing to Netflix

YouTube is offering some of its largest creators multi-million-dollar packages to keep their work off Netflix, according to reporting first published by Bloomberg. Several agreements are said to be close, and none have been signed. The offers reportedly take three forms: direct financing for a creator’s shows, a share of the platform-wide brand deals YouTube […] This story continues at The Next Web

Read it at The Next Web ↗

← Front page