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Gum Wrapper Ingenuity
In 2001, 24/7 Real Media needed cash and decided to sell a piece of its business. A gum wrapper gambit by their general counsel helped close the long-shot deal.
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In 2001, 24/7 Real Media needed cash and decided to sell a piece of its business. A gum wrapper gambit by their general counsel helped close the long-shot deal.
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