Which brief gets emailed?

The lunch brief, at 12:15 p.m. ET. The morning and night briefs are on-site only — they are short enough that an additional email would be friction, not service.

Are the schedules adjustable?

Yes, in admin settings. The 7 / 12 / 8 schedule is the default and reflects the US news rhythm. Operator can shift any slot in the database without a code change.

Why ET and not the reader's local timezone?

Because the US news cycle runs on ET — markets, federal data releases, network newscasts, congressional hearings all run on East Coast time. A Pacific-time reader gets the brief at 4 a.m. local; we display the schedule prominently so the timing is unambiguous.

Do you publish on weekends?

Yes, but the schedule and content shift. Saturday and Sunday usually run one brief, mid-morning, with a different section order — markets are closed, federal data is dark, but world news and policy news continue. The schedule is configurable per day in admin.

Why SignalPop publishes three briefs a day

There are two dominant formats for news products today, and both have a structural problem. The once-a-day digest, popularized by Morning Brew and The Skimm, has been overtaken by mid-day developments by the time it arrives the next morning. The 24/7 feed, popularized by every cable network and most news apps, treats the entirety of the day as equally urgent, which is the underlying habit that produces news fatigue. SignalPop publishes three briefs a day to thread between the two.

The morning brief at 7 a.m. ET is the wake-up read. It covers the prior evening's developments and the overnight wires, including overnight European and Asian market moves that will set the tone for the US trading day. It is the format most similar to the once-a-day digest, but it lands six hours earlier than they do.

The lunch brief at noon ET is the working-hours update. It covers the morning's news, the open of the US trading day, any government data releases (jobs reports, CPI, Fed minutes), and anything that has broken between 8 a.m. and noon. The lunch brief is the one that goes to email subscribers — it is the version that needs to stand on its own as a full day-in-progress read for someone who isn't going to refresh the site later.

The night brief at 8 p.m. ET is the close-out read. It covers the afternoon's developments, the close of the US trading day, any evening news that broke during the network newscasts, and a forward-looking note on what is scheduled for tomorrow. The night brief is designed to be the last news interaction of the day — readable on a phone before bed without producing the doomscrolling spiral that a full feed would.

The three drops are not the same content recycled. Each is curated against the ingest cycle that preceded it. The morning brief sees the overnight wires; the lunch brief sees the morning ones; the night brief sees the afternoon. A story that breaks at 9 a.m. appears in the lunch brief; one that breaks at 6 p.m. appears in the night brief. The brief archive at /brief/archive carries all three slots for every date.

Why not four or five drops. We've tested. Beyond three, the marginal new information per drop falls off a cliff — most of the news cycles between 9 a.m. and 3 p.m. show up by the lunch read. Three is the smallest number of drops that doesn't drop a major news cycle. It is also the largest number a reader can incorporate into a routine — morning coffee, lunch break, before bed — without it becoming a notification stream.

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